Geneviève Noël genevieve@mindfularchitecture.eco 604 842 4820

Geneviève Noel is a visionary inventor with an entrepreneurial spirit. Her mission is to restore a symbiotic relationship between our built environment and our planet and to be an active participant in the revitalization of Indigenous Culture.

She applies her creativity to finding unexpected nature-based solutions to improve building performance and employs her organic formal sensibility to express culture authentically.

Geneviève has a Bachelor of Design from Emily Carr University. She creates opportunities for the re-integration of biodiversity in our built environment and to up-cycle waste streams into useful, life-affirming products. She has designed a patented living wall system that is Cradle to Cradle Certified and that as been commercialized worldwide under licence by Sempergreen BV. She is now completing a Permaculture Design Certification to further her knowledge of how to live symbiotically with our Earth.

A recognized expert in green roofs and living walls, she has undertaken major commissions including: a Living Partition for the Athlete's Lounge at the 2010 Vancouver Olympics, a 100 square meter living wall for the Westin Hotel, a green roof with Patkau Architects that recreates the coastal bluff ecosystem and a vertical urban agriculture wall for an epicurean client in Shaughnessy.

Her teaching work includes the Green Roof Course at BCIT's School of Construction and the Living Wall Course at Green Roofs for Healthy Cities with her colleague Randy Sharp. In 2009, her firm MUBI (now MINDFUL INNOVATIONS) was awarded the Small Business BC Sustainable Leadership Award and in 2023, MINDFUL INNOVATIONS was selected as part of the Game Changers leading companies in Natural Product Innovation.

Geneviève is proud to be métissée; her ancestry includes French, Mi’kmaq, and Anishinaabe lineages.